Data Storytelling
Data storytelling: a term you hear more and more. Which makes sense: we’re drowning in data, while decision-makers mainly need meaning. This training teaches you how to bridge that gap: with a practical, step-by-step approach, you’ll build data stories that don’t just grab attention, but also convince, inspire, and drive action. The training rests on three pillars: reasoning from the message instead of from the data, taking control of your story’s structure, and reducing your audience’s mental effort. Under each pillar, you’ll get concrete tools and guidelines to apply this systematically. Warning: this training will change the way you build reports and presentations for the rest of your career.
Data Visualization
Most data visualisations you encounter are ‘data dumps’. They basically say, “Here are the numbers, what do you think?” These visualisations might look fancy, but they don’t facilitate decision-making. In this training, you will learn to look at data visualisations through a communication & decision-making lens. I will give you the tools to create data visualisations that are quick and easy to understand. You will also learn how to choose the type of data visualisation that fits your message best, how to visualise lots of data at the same time, and how to recognise when data visualisations mislead (which happens more often than you might think…). Although the focal point of this training is data visualisation, we’ll cover the basics of information design, which will help you make better slide decks in general.
Data literacy & critical thinking
‘Fact-based decision-making’. That sounds like something you can’t argue with. Until you realise that numbers are not the same as facts. Until you realise there are many decisions beneath those numbers. Until you realise you come to a different conclusion than someone else while looking at the same data. Until you realise that numbers only have meaning when you put them in context. In this training, I will address some issues that organisations frequently encounter and provide clear answers. I show how our brains work and what that means for the way we understand data. We examine the most persistent prejudices, misconceptions, and pitfalls that hinder effective decision-making. We look at many examples from inside and outside the commercial environment. This training will help you and your team members become more critical thinkers and, therefore, better decision-makers.
Customization
Are you looking for a different training course about data & decision-making? Do you want combinations of the above workouts? Please contact me to discuss how to meet your needs.