The other day I watched a webinar about speed reading. After 15 minutes into the session, I left because the presenter was still talking about himself…
I once saw a presentation by Vikki Ross who introduced herself with “Hi I’m Vikki and I’m a copywriter.” Which took about two seconds. She continues with 10 minutes of concrete, specific and applicable copywriting tips and tricks.
Takeout: authority doesn’t come from telling your audience about what you have accomplished, but from what value you deliver on the spot.